SPRING

Embracing Spring 2024:

2024

Celebrating 5 Years Strong!

Who doesn’t love Spring? It’s a time when everything is born anew and brought back to life. This Spring, however, holds a special place in our hearts as our beloved brand celebrates its 5th milestone.

This time feels truly special because we’re not alone—YOU are with us.

Many of you have been part of our journey for quite some time, while others are just now getting to know us.

Join us as we embark on a journey down memory lane and eagerly anticipate what lies ahead.

EX PRŪNĪS ANTIOXIDANT TREATMENT OIL BY PHAEDRA BOTANICALS
Our first one: Ex Prūnīs Antioxidant Treatment Oil
Campaign: Maria Baza for Phaedra Botanicals
Our second one: Eratō's Multipurpose Essence
Blue Hermēs Revitalizing Mask by Phaedra Botanicals
Our third one: Blue Hermēs Revitalizing Mask

HOW WE DIFFERED, AND CONTINUE TO SET OURSELVES APART

From our humble beginnings with a single product from France, we now proudly showcase a diverse array of ingredients from this beautiful country—so many, in fact, that it’s hard to keep track!

From our original Water-Less Series, we’ve expanded to include four more: Cleansers, Fresh Series, Makeup (COLOR), and Calypso Natural Soaps.

Five years ago, our journey began with a focus on sensitive skin. Today, we’ve broadened our range to include targeted treatments and stunning makeup, catering to a diverse array of concerns and reaching a wider audience of women. What are the key differences we take pride in?

1. CONSIDERING A BROAD RANGE OF ENVIRONMENTAL CONTAMINANTS

We remain dedicated to sensitive skin, ensuring our selected products are tested for environmental contaminants, including a wide range of heavy metals known to accumulate in the body.

Our Ex Prūnīs Antioxidant Treatment Oil and Hana Defies Time Phytotherapy Serum exemplify this commitment.

This focus is vital, as heavy metals in skincare are frequently ignored—making it one of our concerns from the beginning.

2. EMBRACING FRESHNESS AND SIMPLICITY

Our Fresh Series reveals the profound impact of freshness for those who’ve savored it. Creating skincare from fresh ingredients and promptly delivering it to our clients creates a world of difference.

3. STAYING TRUE TO OUR ETHICAL VALUES

We steer clear of trends that contradict our principles. We believe that straying from our values would mean losing our way.

We’ve parted ways with partnerships that didn’t align to safeguard the authentic spirit of our brand.

ANTICIPATING THE JOURNEY AHEAD? JOIN US FOR WHAT'S NEXT

As we reflect on 5 years of progress, it’s evident that our Water-Less Series and Fresh Series continue to stand out across our product lines.

Our most recent addition to the Water-Less Series, The Golden Age Rejuvenating Oil with clinically tested Acmella extract, took lead in sales for the past many months and became one of our bestselling products in Australia!

Now, we’re excited and can’t wait to unveil something truly exceptional to be introduced via our Fresh Series. For the first time, we’re embracing a recent trend because we believe it’s worth it after extensive testing and analyzing the results. However, true to our ethos, we’ve elevated it to another level, making it uniquely our own!

Before we reveal of our newest addition to the Fresh Series this week, we’ve chosen to keep it veiled in mystery. The excitement builds as we carefully craft each detail, ensuring a product that not only meets but exceeds expectations.

Stay tuned for the moment we lift the curtain on this remarkable creation, promising a fresh perspective that will leave you captivated.

We would like to, however, offer a glimpse into our upcoming 5th product line: HUILE DE PARFUM. This line of perfume oils not only brings a unique twist to our existing offerings but also marks our foray into crafting products for men as well.

HUILE DE PARFUM: A NEW DIMENSION TO OUR EXISTING LINES

FOR HIM FOREST ODYSSEY HUILE DE PARFUM BY PHAEDRA BOTANICALS
FOREST ODYSSEY | HUILE DE PARFUM
Huile de Parfum by Phaedra Botanicals
CITRUS REVERIE | HUILE DE PARFUM

To create this new line, we scoured the globe for the finest aromas, handpicking those that would define our inaugural products: pour elle (for her) and pour lui (for him), ushering in an exciting new chapter for our brand.

From an extensive array of aromas, such as Malagasy Ylang Ylang, Salvadoran Peru Balsam, Peruvian Pink Pepper, and Italian Red Mandarin and Bergamot, we’ve carefully blended the most captivating scents to embody our passion for fragrance.

The vibrant citrus notes of a Sicilian summer gracefully transition into a sophisticated, warm, and slightly spicy scent, artfully crafted for our cherished women, yielding our Citrus Reverie Huile de Parfum.

For him, we’ve created a refreshing and spicy aroma reminiscent of a walk in a deep forest, designated Forest Odyssey Huile de Parfum.

We’ve poured our heart into these creations, and we cannot wait for you to experience them. Stay tuned for the grand unveiling this month, where we’ll introduce you to these captivating scents that define a new chapter in our brand’s journey and to our exciting introduction of our 4th product in the Fresh Series.

Thank you for your unwavering support, and we look forward to sharing more with you soon! Your continuous journey with Phaedra Botanicals awaits.

Thank you for being a part of our story.

Love, Phaedra Botanicals Team