How did the idea for the COLOR/MAKEUP line come about?

The Color line was a natural evolution of our brand. As a self-driven company, we are constantly moving forward and knew we needed to address skin health first and only then make up. During the pandemic, many of us didn’t wear makeup for a long time, but eventually, we started to miss a little color.

How do you choose the best shades?

Much of our inspiration comes from nature. Yet, we also created bold shades in our Lip and Cheek Balm line because we love the intense colors.

What is the difference between your various Color/Makeup lines?

We have three lines: Skin Palette, Lip and Cheek Balm, and Gloss. Each line has its unique qualities and addresses different needs.

Skin Palette is 100% natural and offers light, semi-transparent shades that can become intense when layered.

Lips and Cheeks Balm contains a small percentage of synthetic pigments that can create bold shades while maintaining at least 90% natural content.

Both lines have a matte finish, and our Gloss line is the only one with a glossy finish.

What sets your makeup line apart?

We began with skincare and dedicated years to developing clean and effective skincare products. Our makeup line is built on the same antioxidant-rich oils we use in our skincare, which combat age and lack of moisture, preventing premature aging.

Applying our makeup is similar to our skincare, but with the added advantage of the Color effect we missed during the pandemic.