Our store will reopen on September 28, 2026.
Behind the scenes, we have been refining more than our presentation. New formulations, new craftsmanship and a thoughtful evolution of PHAEDRAE will arrive with the 30th Fresh Series this September.
Crafted after reservation in small production rounds and shipped shortly after production.
Never warehoused.
Discover the Fresh Series ⟶
As we prepare for our return on September 28, we share a closer look at the months shaping the next chapter of PHAEDRAE — from new formulations and the introduction of the Gentle Label to the return of Fresh Series.
What appears simple is often the result of hundreds of thoughtful decisions—from the ingredients we choose to the way each formulation is created.
Soon, you’ll discover where those decisions have led us.
Every skin is different. Answer a few questions and receive personalized recommendations tailored to your skin’s needs and concerns.
Explore the plants, compounds, origins, and research behind botanical skincare — where nature, science, and skin meet through thoughtful research and formulation.
Two extracts may begin with the same flower, root, or leaf, yet differ significantly in concentration, selectivity, stability profile, purity, and sensorial character depending on how they were obtained.
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In botanical skincare, formulators value this method for yielding concentrated, highly selective extracts while preserving certain delicate compounds that prolonged maceration may diminish.
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Fresh Series is to conventional skincare what freshly harvested fruit is to fruit stored for weeks: more vibrant, more nutrient-rich, and closer to the full vitality of its botanical ingredients.
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Antioxidants in skincare play a key role in protecting the skin from free radical damage. Sun exposure, pollution, and stress can increase these unstable molecules.
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